Apply.

A few honest minutes, and this is the first pass of your diagnosis, not just a form. Every answer shows me where the business is actually stuck, so I walk into our session already having theories about what's holding you back. Be specific. Vague answers get a vague read, and I pass on those.

Start here

First name *

Last name *

Business / what you sell *

How long you've been running it *

The real problem

This is the part I read first. Don't polish it. Just tell me the truth.

What do you believe is keeping the business stuck right now? * First instinct. Don't overthink it.

What have you already tried to fix it, and why hasn't it stuck? * The honest answer here usually points straight at the bottleneck.

The numbers

These don't have to be exact. Ranges are fine. They just have to be real.

Roughly what does the business do in revenue now, monthly or yearly *

And roughly what was it doing 12 months ago *

How many people on the team, including you and contractors *

How do customers find you right now *

Roughly how many new customers/clients per month *

Why now

Of all the times to fix this, why this month? *

If we sat here a year from today and nothing had changed, what would the reason be? *

Where to reach you

Email *

Phone * If it's a fit, the next step is a real conversation, not more typing.

A note on fit. This is built for founders with a real business already running. Real revenue, real customers, a team or the start of one. If you're pre-revenue or still in the idea stage, this isn't the right tool yet. The framework diagnoses businesses that exist, not ones still being imagined. No judgment, just wrong timing.

I read every one myself, and only five founders get in per cohort. Put real answers in. Half-answers tell me you're not ready. If it's a fit, you'll hear from me. If it's not, I'll tell you straight, and why. I'm not filling a room.

Every question matters. Please fill in the highlighted fields so I get the full picture.

Got it.

Your application's in. I read these myself, so give me a little time. If it's a fit for the cohort, I'll reach out with next steps. If it's not the right moment, I'll tell you that too, and why.

Nick Ayala · The Come Up