The book that finds the one thing in your way, in your life and in your business.
You have one problem that's creating the other ninety-nine. You can't see it, so you work on the ninety-nine. You get busy. You get tired. You get a little further behind every year, and you can't understand why, because you're working so hard.
I've watched a man spend eighty thousand dollars on ads because he thought he had a lead problem. He had four hundred and six leads in a spreadsheet nobody ever called.
I've watched a woman hire three people because she was drowning. Ninety days later she was still drowning, with payroll.
Neither of them had the problem they thought they had. That's what this book is for.
Eight that belong to you. Eight that belong to your business. A chapter on each.
Plus the diagnosis chapter that tells you which one is yours right now, and the pairs, because your life bottleneck and your business bottleneck are usually the same problem showing up in two places.
I built and sold four companies, two of them to private equity, and I've been involved in over a billion dollars of transactions.
I've also been broke, stuck, and busy all day with nothing to show for it. I know both sides of this from the inside.
That book was about the outside. Structure, position, capital, the rules you didn't write.
This one is about the inside. The one thing in you, or in your business, that keeps you from getting to the board at all. I've spent whole years working like a maniac on things that didn't matter, because I couldn't see the one thing that did. That's the reason I wrote it.
The second you pay, your reader opens. It lives at a private link that's yours, so you can come back to it any time on any device. Nothing to download and nothing to install.
No. The assessment names your bottleneck in two minutes. The book is the full chapter on it, plus the fifteen others, plus the stories and the specific moves. The assessment tells you what. The book tells you why and what to do.
No. Half the book is the eight life bottlenecks, and those come first on purpose. If you don't have a business yet, read the first half and the diagnosis. If you do, read all of it, because whatever is kinked in you shows up kinked in what you build.
Twenty six chapters. Most people read it in one or two sittings. It's built to be read straight through once, then used as a diagnosis you rerun every quarter.
Different book. That one is about the outside game: capital, structure, position. This one is about the thing stopping you from playing it at all. The last chapter connects them.